My Professional Guide realized that companies are now more than ever interested in their applicant’s identity and how much of a cultural fit they can be to the organization. Therefore, they presented us with the idea of a contemporary brand capable to represent millennials entering the workforce.
Once the brainstorming phase was completed, we developed a complete branding strategy that included visual identity, websites, data platforms, stationary, social media, product design, and even a API calling system through Twilio®.
Our team conducted a professional product photography experience so the Free Leather Portfolio looked outstanding on the website. Vibrant shoots were taken and documents, light, and shadows were then added using Adobe Photoshop®.
The true power of marketing comes through, and is enhanced, when you develop a strategy and a concept across various platforms and channels ranging from digital to traditional. We integrated email marketing, print, web, and job boards to provide My Professional Guide customers the best consumer experience possible.